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Contents

Don鈥檛 Blame Me - It鈥檚 The Economy

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New Workflow Chief at Kodak

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Key Indicators that Have Not Improved Since the Recession and Recovery

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First water ban in decade as drought fears escalate

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How Peru's wells are being sucked dry by British love of asparagus

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"The Shift to ""Packages"""

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Change in Revenues for Commercial and Quick Printers with 10-49 Employees

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Review of Print Drivers from Alphagraphics, Mimeo and Kinko鈥檚

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Are You a Software Pirate? Comments from Adobe and Macromedia

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Is This the Software Bubble?

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Just Water? We鈥檒l drink to that 鈥?and this is why you should too鈥?

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Adobe Takes Digital Publishing to New Levels

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Sic transit Vallis

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Delivering Value through the Web

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Digital Growth Ignites Innovation

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It's All About Workflow

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Pitney Bowes Seeds the Cloud using a New Set of Commerce Enablers

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Economic Roundup, Business Regulation, Road Warrior, and OpenOffice 2.0

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FREE: The Latest on the Kodak Transformation

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Growth through differentiation: VistaPrint and Donnelley style

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Flashback: Where Are They Now?

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Where inside world is Frank? Episode 6

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Xerox: Analysts, Customers along with the New DocuTech

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Xerox's Jerry Murray and Kevin Horey on Black and White--and Highlight Color

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Feeling Stressed? Stress is stealthy, perplexing and will cause greatness. If you handle it right.

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FREE: Prepress and Business Solutions at Print 05 Part 2

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FREE: Innovations in Sheetfed Technology Are Foremost in the News from your First Two Days of Drupa

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Economic Outlook Webinar, the iPhone is a Computer, Dr. Joe's Inbox

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FREE: Marathon Sunday as well as a Visit to Kodak

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High-Profile Industry Figure in Latest Role: Frank Steenburgh, a.k.a 鈥淒ocuFrank,鈥?Joins NDP as Partner

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2009鈥檚 Top Ten Technologies for Survival

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Are You a Software Pirate? Comments from Adobe and Macromedia

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The Top 5 Things I Learned at PRINT 05

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Stop Selling Stuff & Start Adding Value

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Do You Need a Cybrarian?

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Data Mining for Value

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Does it Have Legs? The Economy's Still Wearing Long Pants

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HP鈥檚 Hurd Announces Restructuring Plan Details to Reduce Workforce by 14,500 by 2007, Summary of Conference Call

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Earlier this current year, I was contacted by the large printer in India that may be seeking to solicit outsource work from U.S.-based printers -- and that may be only a stone's throw from soliciting U.S. customers directly. This printer works with about 80 million A4 impressions a month, and even though it is printing only in monochrome currently, it offers fully automated production lines, including envelope-making, as well as stated aim would be to appeal to European markets and focus on on-demand printing which could be outsourced from beyond India. Its primary aspects of expertise are information systems, multi-lingual formatting, and image overlaying. This is really a formidable competitor--and it's only inside the formation stages of competing in this particular market. What happens if it decides to advance full-color presses? As the VDP market matures, this really is building a double-edged sword for U.S. printers. On one hand, it can be becoming easier for printers to go into the VDP market and expand their customer bases. On the opposite hand, it really is becoming easier for foreign competitors to complete this, too. They are needs to eye the big and developing U.S. VDP marketplace, and this will probably be a different dynamic from the market that must be watched. Questions From Turkey With this backdrop under consideration, here can be an email I received from Turkey. It's interesting to find out the status with the marketplace abroad and exactly how these printers' challenges mirror those here. Marketers are marketers -- those stubborn marketers and demands for proven ROI! -- it doesn't matter where they live. Hi Heidi, I am someone along with the CEO of [a 30-year-old commercial printing and binding company located in Istanbul, Turkey]. We have purchased an HP Indigo printing press 5000 after searching the market industry for approximately few months. I believe VDP will end up strong from the not too distant future. At the second, inside my country mostly transactional printing is completed with digital presses and also limited VDP. I try to teach my market by showing them types of case studies and the way they're able to implement this tool of their marketing efforts. I have talked with an increase of compared to a thousand people, and painfully slowly, customers are coming along. Most from the ad agencies are certainly utilized to marketing on TV (65% of the marketing is conducted on TV in Turkey) since it is protected for him or her. To push them to try and do a thing that is usually measured is pretty hard. I am a an associate PODi and rehearse their library for case studies, but to become honest, I need to determine more cases. I is going to be grateful whenever you can talk about several more resources where I can reach more samples and examples. Finding Those Pesky Examples Last December, I wrote a column that listed many on the resources printers can make use of while looking for case studies. Because I fully grasp this question often, I will supply this list again, and enhance that list any other resources that contain arisen after that. Do searches on trade magazine Web sites or association resources centers. Use key term like variable data printing, personalization, and 1:1, and scan the articles for virtually every specific customer stories. Do an Internet search. I listed this as being a separate item because, based about the way articles and Web pages are ranked by search engines like google, you can find different results. Use the keyword phrases above or narrow the search more by throwing in the event that studies. Just for fun, when scripting this column, I did a Google search on variable data printing case studies and showed up using a page on Adobe's Web site entitled, Variable Data Publishing Resource Center, with links to best lawn mowers of class case studies. Another spot to have a look at is Printing News . Starting earlier in 2010, I began writing a monthly column called Personal Effects (no, I wasn't responsible with the name) that has some other example each and every month. Sometimes, I cover 1:1 marketing pieces like traditional VDP. Other times, I cover Web-based customization or high-volume, one-off Web-based customization (which seems as if 1:1, database-driven VDP), so it will be a rightly-rounded choice of material. Join print-on-demand groups and inquire these phones give you but the studies which are available. The Print-on-Demand Initiative -- PODi -- one example is, maintains a comprehensive searchable database of countless case studies. Not every one of they're VDP-related, but some are. There can also be the Printing Industries of America Digital Printing Council, which supplies tremendous networking and educational opportunities. Ask manufacturers of digital presses like HP, IBM, Oce, NexPress, Nipson, Xeikon, and Xerox, in addition to third-party developers VDP design software like Exstream and Meadows Publishing for almost any materials some might have. If that you are a client, and in addition they have no recent reports, ask those to write some. The number of manufacturers keeps growing rapidly, so there can be names you hadn't believed to check. If you won't see anything on their own Web sites, contact them or contact them by email. Don't believe, because case studies aren't about the Web site, they do not exist. Sometimes you've to dig. Check the OnDemandJournal.com case studies link with a regular basis. This is the one other growing resource that it is best to track. Do regular searches around the larger ODJ site, at the same time. See whether specific examples are already covered in columns, features, and other articles. Look within the Web sites of successful VDP printers. Sometimes these can even contain customer testimonials, ROI studies, or case studies. Look for links titled case studies or our customers. Attend numerous industry VDP-related events as you possibly can. Often, seminar speakers will throw case studies within their presentations. A recent Exstream-sponsored event at On Demand yielded an outstanding research study that became one among my Printing News columns. You must also decide to attend the annual PIA/GATF VDP seminar (coming this November), when all with the major players gather and lots of give talks and seminars on their own applications. The information provided there may be invaluable. Listen for ROI studies, processes for presenting VDP to customers, and ways in which these firms overcame obstacles within the sales process. What They Think (www.whattheythink.com) is currently offering free Webinars, and did one on VDP earlier august. These Webinars are maintained inside an archive and therefore are accessible at any hour on the WTT.com Web site. While the recent Webinar failed to contain case studies, it is best to get for the WTT.com optin list to view for upcoming Webinars around the topic. Beginning inside a month or two, OnDemandJournal.com may also be running free webinars focused exclusively on areas of digital printing, including VDP. The listing of freely available resources is expanding daily. It could take a bit sleuthing, however the materials is there. Make use ones. Of course, avoid material verbatim when it's copyrighted, and once necessary, get permission or cite your sources. And watch the overseas outsourcing market. 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How Clean is Your Data?

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Evolutionary, Not Revolutionary: Digital Workflow Driving Diverse Applications

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Marketing 101

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Upcoming Webinar, Questioning The Numbers

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Outsourcers: Beware the Hidden Cost to Low Price in China

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Fujifilm Graphic Systems USA: Tim Combs Speaks Out

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Rapid Digital Press Maps Out Wide-Format Success

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Setting Yourself Apart Through Technology Part 3

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Number of Printers Used By Print Buyers: How Much Business does the Number One Printer Get

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A Review of VistaPrint鈥檚 SEC Filing for the $120 Million IPO

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From the Old School to the New School Part 2: Dealing with the New Style of Print Buyer

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Dan Maffeo wants Enovation to create everything for the printer's loading dock.

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Tukaiz: The Evolution Continues With Launch of Creative Division

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Postal Reform: The Inside Scoop: A Conversation with Ben Cooper - Part 2

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