It's fairly easy, but not necessarily intuitive. Add an Image Map Shader, load your Moon TIF image that you downloaded from NASA's site, set projection to Spherical, and set the position of the Image Map to be the same as your planet (you can use the copy/paste buttons on the coordinates to move them easily, but basically in the default scene the center of the planet is at 0, -6.378e+006, 0). Then go to the Displacement tab, enabled displacement with the check box, and set a high Displacement Amplitude, like 20,000. This is measured in meters so if you want accuracy, check with a good reference source for the actual height range of the Moon.
- Oshyan