Well, if you're interested in computer graphics on a technical (or artistic) level, it's a pretty amazing experience. The amount of knowledge being shared openly in panels, courses, and the like is incredible. The camaraderie and idea exchange of "Birds of a Feather" (sort of "user group) sessions is fantastic. And you can see (and often experience) demos of some of the newest, often previously unseen technology and concepts. In recent years the VR stuff in particular has been a big presence at the show, and you can get hands-on with a lot of cool and unique VR experiences and projects. It's a great time for those interested in this industry.